Professional Certificate
Product Management Course San Francisco
Accelerate your product management career with a Product Management certification course providing cutting-edge skills in product strategy, Agile, Lean, prototyping, iterative product development, and more, to help you become a Product Manager.
View the Course Package to access:
- Tuition details and scholarships
- Financing options
- Employer sponsorship
The highlight of my learning experience was the connection with the instructor... That's the real magic of the course.
Keith Dell
Senior Product Manager at Shopify
Learn Essential Product Management Skills Live, Led by Experienced Product Leaders
All kinds of businesses rely on Product Managers who can navigate the worlds of business, design, and technology to drive business value through product. In this live Product Management certification course led by experienced product professionals, gain essential product management knowledge, learning to define a customer-centric product strategy, how to apply Lean methodologies and Agile development practices, and more. You will also explore efficient wireframing and prototyping, and how to launch products into market as a Product Manager.
Format
Online classroom. Live and expert-led.
Skill Level
Ideal for learners looking to upskill.
Real Outcomes
Build an interview-ready portfolio project.
Professional Certificate
Earn a BrainStation Product Management Certificate.
Upcoming Course Dates & Campuses
Due to COVID-19, some courses are currently being held online.
| First Class | Last Class | # of Classes | Class Times | ||
|---|---|---|---|---|---|
| October 24 November 21 | November 21 | 5 Sundays | 7:30am - 2:30pm PDT | Enroll Now | |
| November 1 January 23 | January 23 | 10 Mondays | 6:30pm - 9:30pm PDT | Enroll Now | |
| November 3 January 19 | January 19 | 10 Wednesdays | 10:30am - 1:30pm PDT | Enroll Now | |
| November 3 January 19 | January 19 | 10 Wednesdays | 3:30pm - 6:30pm PDT | Enroll Now | |
| November 13 December 18 | December 18 | 5 Saturdays | 7:30am - 2:30pm PST | Enroll Now | |
| November 30 February 15 | February 15 | 10 Tuesdays | 3:30pm - 6:30pm PST | Enroll Now | |
| January 16 February 13 | February 13 | 5 Sundays | 7:30am - 2:30pm PST | Enroll Now | |
| January 18 March 21 | March 21 | 10 Tuesdays | 6:30pm - 9:30pm PST | Enroll Now | |
| January 18 March 22 | March 22 | 10 Tuesdays | 10:30am - 1:30pm PST | Enroll Now | |
| January 19 March 23 | March 23 | 10 Wednesdays | 3:30pm - 6:30pm PST | Enroll Now |
This Course is Offered Online in San Francisco
New York
This Course is Offered Online in Miami
Looking to attend Product Management in London?
BrainStation operates a vibrant community hub in London, offering courses in digital skills training and connecting future leaders with the city's top employers.
This Course is Offered Online in Toronto
This Course is Offered Online in Vancouver
UNIT 1
Product Exploration & Strategy
You'll start by learning the foundations of product management, including the product spectrum, customer-centricity, Lean product process, and the role of a Product Manager. As you complete this Product Management certification, you'll learn how to perform opportunity and customer discovery, and how to translate your research insights into a product vision and value proposition hypothesis that can be applied to software product management and more.
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- KEY SKILLS:
- Problem Exploration
- Customer & Market Research
- Product Strategy
- Team Leadership
Understand Your Customers
Learn to perform effective customer research as a Product Manager and define your target customers as personas to inform your customer-centric product management strategy.
Discover the Lean Product Process
Learn the core principles of Lean, centered around eliminating waste, remaining flexible, ensuring Agile delivery, and more.
Identify Product Management Opportunities
Learn to identify the problem space versus the solution space to help structure your thinking, capitalize on opportunities, and inform your product management iterations.
Develop Product Management Hypotheses
Incorporate everything you learn into a product management vision and value proposition hypothesis that will form the foundation of your product management strategy.
UNIT 2
Agile Product Development
Go deeper into Agile development and Lean methodologies and discover how they work in tandem to enable product management teams to move quickly, and rapidly iterate toward product-market fit and an effective product. Learn how Product Managers work with development teams through the details of Agile development practices, including the core Agile principles, Agile variations, and how to prepare user stories and complete story mapping.
- KEY SKILLS:
- Agile Methodology
- Product Planning
- MVPs
- Agile Project Management
Drive the Development of Efficient MVPs
Learn how Product Managers apply the Build-Measure-Learn framework of Lean to develop efficient Minimum Viable Products (MVPs) that test your product hypothesis and allow you to iterate toward an effective product – a common practice in digital product management.
Learn to Lead Development with Agile Methodologies
Learn why Product Managers leverage Agile methodologies and explore how to incorporate them into your product development in order to deliver better solutions faster.
Discover the Pivot: What It Is and When to Use It
The concept of a pivot, informed by Lean methodologies, has been essential in the development of many product innovations. As a Product Manager, learn how to apply pivots to your product management process through exploring examples of successful pivots that could apply throughout the product life cycle.
UNIT 3
Building and Refining Products
The best products are developed through iterative product management processes that allow businesses to experiment and learn while constantly improving the product. Learn how Product Managers apply wireframing, testing, prioritization, and roadmapping as part of their product strategy to build effective products within their product management program.
- KEY SKILLS:
- Product Prototyping
- Wireframing
- User Testing
- Iterative Product Development
Discover the Essential Role Wireframing Plays in Product Management
Learn how a Product Manager uses wireframing as part of rapid prototyping to design more effective, customer-centric products.
Learn the Step-by-Step Testing Plan to Inform Your Product Efforts
Iterative development requires effective testing. Learn the steps to set up and execute valuable tests, including usability tests, that drive your product management iterations.
Define Priorities and Your Product Management Roadmap
By applying time-tested prioritization strategies, learn how a Product Manager focuses on the most important aspects of any product. Learn to develop a product management roadmap to drive successful product execution.
UNIT 4
Launch Strategy
When a product has completed development, it's time for Product Managers to prepare for launch. Explore product marketing strategies used by Product Managers to help drive a successful launch, as well as the business analytics needed to monitor the launch and ongoing growth as part of a complete product management program.
- KEY SKILLS:
- Product Positioning
- Go-To-Market Strategy
- Pricing Strategy
- Risk Management
- Product Analytics
Learn Successful Product Marketing
Understand what product marketing is and how to develop your positioning, messaging, and brand strategy to effectively market your product.
Apply Effective Revenue Models and Pricing Strategies
Explore common revenue models and the pricing strategies that work with them to drive value for both your business and your customers.
Implement Analytics for Data-Driven Decision Making
Discover the key stages of Lean analytics to help track both the success of your launch and ongoing growth and engagement.
Taught by Experienced Industry Experts
BrainStation Instructors are experienced practitioners who work at the world's most innovative companies. They're experts in their field, and enter the classroom with years of experience making sure you're learning the most up-to-date and practical skills companies around the world need.
Built With Experts From The World's Most Innovative Companies
BrainStation partners with industry experts when building all of our courses, ensuring every course covers the latest industry-relevant topics and tools businesses need. We continue to work with our network of experts to update our courses so they're always up to date.
Build and Showcase Your Product Portfolio Project
To earn your Product Management certification, showcase everything you've learned with a real-world portfolio project that highlights your new product management skill set. Every week, you'll be provided with clear steps to iteratively develop your final project. By the end of the course, you'll have created a formal product management proposal presentation, demonstrating your end-to-end product, implementation, and launch strategy.
View Tuition, Financing Options, and More in the Program Package
View the Course Package to access:
- Tuition details and scholarships
- Financing options
- Employer sponsorship
Earn a BrainStation Product Management Certification
Upon completing BrainStation's Product Management Course, you'll receive an industry-recognized, professional Product Management certification to share with your network and showcase all that you've learned. BrainStation certificates are formatted for sharing on LinkedIn.
What Our Graduates Are Saying
Dylan Hebb
Senior Consultant at Content Bloom
When you take a BrainStation course, you're learning with some of the very best in the industry. You collaborate with product managers, digital strategists, UX designers, and all kinds of other backgrounds.
#brainstation #BeFutureProof #LearningAtBrainStation #remotelearning
Andrew Gosine
Product Designer
Our instructor... was clear, detail oriented, and made the learning environment safe and collaborative. We got a lot of real world examples from him, and all the little details he shared made this entire course special, and more than simply reading a textbook.
Overall, I'm a big advocate for Brainstation's courses - they've proved to be extremely valuable in my career.
Keith Dell
Senior Product Manager at Shopify
[The course] gave me confidence that this isn't insurmountable. It's on me, I can do this. The Instructor was a huge part of it... They would trust you to take on a project with them. That was when I decided, maybe I'll go to a meetup, maybe I'll apply to a job and go to talk to people that are in this industry, and not think about why they would even want to talk to me.
Read Full Testimonial
Caitlin Weld
I completed the class... and it was an amazing experience. Both instructors were very knowledgeable and eager to answer any questions we had. The class really opened my eyes to a lot of Product Management methods I wasn't really thinking about. The instructors' real world examples helped to clearly explain any concepts. I definitely walked away with a brand new set of skills that I am excited to use.
Join our growing community of 15,000+ alumni.
Frequently Asked Questions
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What is the difference between Product Managers and a Product Owner?
A Product Manager is responsible for discovering and understanding what the user is looking for, and then using those insights to guide product development. Product Managers often work in software, as software Product Managers, but can be seen in all kinds of industries and businesses.
This is closely related to a Product Owner, who is in charge of maximizing the value of the product by ensuring that the team is always optimizing to meet user needs. This includes creating and managing a backlog to both track feature requests and implement those features.
Both of these differ from Product Marketing, in which a Product Marketer is responsible for positioning the product in a way that best suits the market. Further, all of these roles work closely with product design, which envisions and optimizes the user experience of the product.
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How advanced is the Product Management certification course?
In this Product Management certification course, you'll learn to prioritize problems and find user-oriented solutions, identify market opportunities and generally learn and get a strong overview of how to build successful products with Agile teams. Through case studies, lessons, and a final project, this course offers a great hands-on training for aspiring product managers.
While in-depth, the Product Management course can be considered beginner-friendly and is open to anyone looking to learn more about product management or take steps toward a product management career.
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Are there any prerequisites for this product management course?
BrainStation's Product Management course was created for those who are new to product management, digital products, or product marketing. The course can be considered beginner-friendly and has no prerequisites.
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Will I earn a Product Management certificate from this course?
Yes, when you complete the course, you will earn a Product Management certification. Product Management certifications can boost your LinkedIn profile and resume, helping you stand out in the job market when applying for Product Manager positions. BrainStation's Product Management certification is formatted for easy sharing on LinkedIn.
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What payment options do you offer?
BrainStation offers some of the most competitive payment options for product management training, with a range of flexible plans and scholarship opportunities.
These include:
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Monthly payment installments
Allowing you to split your tuition into smaller monthly payments.
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Employer sponsorship
Get your tuition reimbursed by your employer.
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Scholarships
We offer a range of scholarships to make learning product management more accessible.
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Monthly payment installments
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What kind of backgrounds do people have that take this course?
By enrolling in the Product Management course, you can expect to learn from Instructors and certified Product Management professionals with experience in the field, and to collaborate with like-minded, ambitious professionals keen to become a Product Manager or build Product Manager skills.
From an educational point of view, 80 percent of learners at BrainStation have a post-secondary education, with 20 percent having earned a Master's degree or PhD.
Professional backgrounds vary as the demand for product management skills increases. In fact, according to the BrainStation Digital Skills Survey, 86 percent of respondents working in product started their careers in a different field. This is unsurprising, as there is not one single path to becoming a Product Manager.
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What Product Management methods do we learn?
Throughout the Product Management course, you will learn to navigate systems essential to the role of a Product Manager. You will also gain hands-on experience with Agile and Scrum processes: often used by Product Managers to manage the development and launch of a product and its features.