Exclusive Event

Product Evenings NYC: Building What’s Next Through Futures & Foresight

Natalie Novak, Vice President of Product Strategy & Service Design at JPMorganChase, led a deep dive into how futures thinking transformed the way products were imagined, built, and scaled.

BrainStation New York
Event Recap
Jan 29, 2026

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Natalie Novak

Futurist and Product Leader

Natalie Novak

Futurist and Product Leader

"The goal of futures is optionality... It’s about building space into your roadmap, into your plans to be able to kind of shift and navigate with the tides."

Natalie Novak

Futurist and Product Leader

Natalie Novak is Vice President, Product Strategy & Service Design at JPMorganChase, where she leads foresight-driven strategy to shape the future of financial experiences. With a background spanning product innovation, systems design, and futures research, Natalie helps organizations design responsibly for what’s next, integrating foresight into everyday product thinking.

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