Leaders in Product Marketing: Driving Growth Through Product Marketing
Exclusive Event
Leaders in Product Marketing:Driving Growth Through Product Marketing
Product marketing leaders joined us in Toronto for an engaging conversation on driving strategy, messaging, and market impact at top Canadian and global companies.
Director of US GTM, Product Marketing, Engagement & Global Proposals, TELUS Health
Emma Horner
Director, Product Marketing
Exclusive Event
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Relive the highlights of Leaders in Product Marketing: Driving Growth Through Product Marketing with Dasha Sivkov, Philip Hatcher, and Emma Horner in the photo gallery. Download and share your favorites, and don't miss the next event!
"The way they talk about product marketers in our company is: 'You need to be the CMO of your product. I expect you to see every single channel that’s executing.' You need to be the functional expert... you have to behave that way."
- Emma Horner, Director, Product Marketing at Shopify
Dasha Sivkov
VP, Product & Content Marketing
Dasha Sivkov is the VP of Product Content and Marketing at Wealthsimple and leads a team connecting product development, marketing, and content strategies. Her team drives growth, engagement, and customer satisfaction, supporting Wealthsimple’s position as one of Canada’s fastest-growing financial institutions.
Philip Hatcher
Director of US GTM, Product Marketing, Engagement & Global Proposals, TELUS Health
Philip Hatcher is the Director of US GTM for Product Marketing, Engagement, and Global Proposals at TELUS Health. He leads marketing strategies that align products with customer needs, focusing on driving engagement, adoption, and measurable impact across healthcare markets in the US and globally.
Emma Horner
Director, Product Marketing
Emma Horner is the Director of Product Marketing at Shopify, where she leads strategy and execution for product positioning, messaging, and go-to-market initiatives. She focuses on helping merchants succeed by translating complex product capabilities into clear, actionable value, while driving adoption and engagement across Shopify’s ecosystem.
Join us in Toronto to discuss how Product Designers are shaping the world’s most innovative digital products by combining creativity, research, and technical skills to solve real user problems.
Jessie and Tash unpack how the brand expanded beyond nut butter into snacking while staying true to its mission, values, and tone, proving that scale doesn’t have to dilute identity.
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