Professional Certificate
Digital Marketing Course Dallas
Accelerate your digital marketing career and earn a digital marketing certification that teaches cutting-edge skills and digital marketing strategies, including search engine optimization (SEO), search engine marketing (SEM), social media, and email marketing.
View the Course Package to access:
- Tuition details and scholarships
- Financing options
- Employer sponsorship
BrainStation's Digital Marketing course is what helped me be more confident and certain about my love and understanding for social media and digital marketing.
Kelsey Rizzo
Social Media Coordinator at Major League Baseball (MLB)
Learn Essential Digital Marketing Skills Live, Led by Experienced Marketing Leaders
Digital marketing (AKA internet marketing or online marketing) is indispensable in the modern workplace. Businesses need Marketers who can develop holistic marketing strategies that maximize digital channels and online presence, combining the skills of SEO, SEM, Google Analytics data, content marketing, social media marketing, and email marketing. In this live Digital Marketing course led by experienced industry professionals, you will learn to develop and execute on comprehensive online marketing strategies, and will build a final portfolio project.
Format
Online classroom. Live and expert-led.
Skill Level
Ideal for learners looking to upskill.
Real Outcomes
Build an interview-ready portfolio project.
Professional Certificate
Earn a BrainStation Digital Marketing Certificate.
Upcoming Course Dates & Campuses
Due to COVID-19, some courses are currently being held online.
| First Class | Last Class | # of Classes | Class Times | ||
|---|---|---|---|---|---|
| November 1 January 24 | January 24 | 10 Mondays | 5:30pm - 8:30pm CDT | Enroll Now | |
| November 2 January 17 | January 17 | 10 Tuesdays | 8:30pm - 11:30pm CDT | Enroll Now | |
| November 2 January 18 | January 18 | 10 Tuesdays | 12:30pm - 3:30pm CDT | Enroll Now | |
| November 14 December 19 | December 19 | 5 Sundays | 9:30am - 4:30pm CST | Enroll Now | |
| November 30 February 15 | February 15 | 10 Tuesdays | 5:30pm - 8:30pm CST | Enroll Now | |
| January 15 February 12 | February 12 | 5 Saturdays | 9:30am - 4:30pm CST | Enroll Now | |
| January 18 March 22 | March 22 | 10 Tuesdays | 5:30pm - 8:30pm CST | Enroll Now | |
| January 19 March 23 | March 23 | 10 Wednesdays | 12:30pm - 3:30pm CST | Enroll Now | |
| January 19 March 22 | March 22 | 10 Wednesdays | 8:30pm - 11:30pm CST | Enroll Now |
This Course is Offered Online in Dallas
New York
This Course is Offered Online in Miami
Looking to attend Digital Marketing in London?
BrainStation operates a vibrant community hub in London, offering courses in digital skills training and connecting future leaders with the city's top employers.
Looking to attend Digital Marketing in Toronto?
BrainStation operates a vibrant community hub in Toronto, offering courses in digital skills training and connecting future leaders with the city's top employers.
This Course is Offered Online in Vancouver
UNIT 1
Marketing Strategy Foundations
You'll launch into the Digital Marketing course by learning foundational digital marketing concepts, including digital strategy, brand positioning, mobile marketing, web analytics, and understanding your audience. You'll learn how to use key SEO tools, complete effective keyword research, and define customer personas and journeys, enabling you to craft content and write copy that persuasively connects with your audience and improves your digital marketing efforts.
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Google Chrome
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Google Search
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- KEY SKILLS:
- Digital Strategy
- Customer Journey
- Content & Copywriting
- Personas
Understand and Define Your Customers
Define customer personas and their customer journey as the foundation of your holistic online digital marketing strategy.
Learn the Essentials of Copywriting
Discover the essential inputs to all great copywriting and get hands-on practice writing truly persuasive copy.
Complete Effective Research
Learn how to apply qualitative and quantitative research to inform your digital marketing strategy.
Apply Effective Content Marketing Strategies
Learn how to combine evergreen and seasonal content to support your marketing objectives.
UNIT 2
Attracting & Engaging Audiences
Search engines have emerged as one of the most powerful digital channels available to modern digital marketers by engaging targeted audiences with high purchase intent and driving them directly to your online business. In this Digital Marketing course, you will understand the differences between Search Engine Marketing (SEM) and Search Engine Optimization (SEO) and how to use both organic and paid traffic as part of your digital marketing strategy. With Google Ads, you'll get hands-on experience completing keyword research and designing effective ads that align with your strategy for this digital world.
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Google Ads
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Google Chrome
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Google Search
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HTML
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- KEY SKILLS:
- SEO
- SEM
- Websites
- Structured Data
Understand and Apply Effective SEO Strategies
Learn how search engines work and get hands-on practice using Google's Keyword Planner to complete research and prioritize top keywords that drive your Search Engine Optimization (SEO).
Drive Targeted Traffic With Paid Search
Create a Google Ads strategy, including Pay-Per-Click, display, and retargeting ads, to meet your unique campaign goals. Get hands-on practice using Google Ads.
Harness Websites & Landing Pages to Increase Conversions
Learn how websites and landing pages fit into your conversion funnel and how to optimize them for your marketing strategy incorporating both Search Engine Optimization and Google Ads.
UNIT 3
Digital Marketing Analytics
All online digital marketing campaigns generate detailed data. In this Digital Marketing course, you will understand how to harness and analyze your marketing data and digital analytics, and will unlock the ability to leverage data-driven insights to iterate and optimize your marketing strategy to maximize long-term results.
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Google Analytics
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Google Chrome
- KEY SKILLS:
- Optimization
- Reporting
Discover the Essential Role Analytics Plays in Your Digital Marketing Strategy
Understand how analytics, from tools like Google Analytics, informs marketing strategies, and why digital analytics has become an essential tool for Digital Marketers.
Analyze and Leverage Critical Marketing Reports
Learn how to access and use Google Analytics, including the key Audience, Acquisition, and Behavior reports used by marketers. Get hands-on practice navigating and using Google Analytics for a real website.
UNIT 4
Social Media Marketing
Billions of consumers are on social media looking to be entertained and informed. Understand the unique qualities of the world's most popular social media platforms – including Facebook, Instagram, Snapchat, LinkedIn, Twitter, and TikTok – and learn to apply their unique capabilities to engage and grow your community with this powerful inbound marketing tool.
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Facebook
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Instagram
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Snapchat
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LinkedIn
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Twitter
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TikTok
- KEY SKILLS:
- Pixel Marketing
- Influencers
Fundamental Social Media Marketing Strategy
Learn the fundamentals of social media marketing, including how to apply online digital marketing strategy to the social media landscape. Understand the differences between organic and paid content and the different social media marketing strategies brands use to build engagement and awareness with social media in general.
Social Media Platform Breakdown
Go in-depth with the leading social media platforms by understanding the unique qualities of each platform and its users, why you should use each platform, the ad formats available, and how to create effective content within each platform's ecosystem. Leaving this Digital Marketing course, you'll have learned about the best digital marketing strategies for Facebook marketing (including Facebook ads), Instagram, Snapchat, LinkedIn, Twitter, and TikTok.
Influencers & Social Media Planning
Learn the nuances of influencer marketing, including what they are, how to categorize them, and how to engage them to market your product or service. You'll learn the step-by-step process for engaging social media influencers, including how to choose a platform, find an influencer, develop a contract, and more. You'll also learn how to budget and plan for your social media marketing efforts and track analytics to evaluate the outcomes.
UNIT 5
Email Marketing
Despite its widespread ubiquity, email marketing is one of the few digital marketing channels brands can truly own, providing access to their audience on their own terms. Learn strategies to build an email list and email marketing campaigns, with hands-on practice using MailChimp to design effective emails and drip campaigns to drive a wide variety of digital marketing goals.
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Mailchimp
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Gmail
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Google Chrome
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Canva
- KEY SKILLS:
- Email Strategy
Develop an Optimized Email Marketing Strategy for Your Brand and Marketing Goals
Understand how Email Marketing fits within the digital marketing funnel, along with different types of email marketing campaigns and their objectives.
Explore How Drip Campaigns Help You Achieve Your Digital Marketing Objectives
Through live, interactive learning, learn how to craft effective email drip campaigns for a variety of practical digital marketing initiatives and inbound marketing strategies.
Taught by Experienced Industry Experts
BrainStation Instructors are experienced practitioners who work at the world's most innovative companies. They're experts in their field, and enter the classroom with years of experience making sure you're learning the most up-to-date and practical skills companies around the world need.
Built With Experts From The World's Most Innovative Companies
BrainStation partners with industry experts when building all of our courses, ensuring every course covers the latest industry-relevant topics and tools businesses need. We continue to work with our network of experts to update our courses so they're always up to date.
Build and Showcase Your Marketing Portfolio Project
Showcase everything you've learned with a real-world portfolio project for a brand of your choosing. Every class, you'll be provided with clear steps to iteratively develop your final project. By the end of the Digital Marketing course, you'll have created a holistic digital marketing strategy to be shared in your portfolio, along with your digital marketing certification.
View Tuition, Financing Options, and More in the Program Package
View the Course Package to access:
- Tuition details and scholarships
- Financing options
- Employer sponsorship
Earn a BrainStation Digital Marketing Certificate
Upon completing BrainStation's Digital Marketing course, you'll receive an industry-recognized professional certificate to share with your network and showcase all that you've learned. This BrainStation digital marketing certification is formatted for sharing on LinkedIn.
What Our Graduates Are Saying
Dylan Hebb
Senior Consultant at Content Bloom
When you take a BrainStation course, you're learning with some of the very best in the industry. You collaborate with product managers, digital strategists, UX designers, and all kinds of other backgrounds.
#brainstation #BeFutureProof #LearningAtBrainStation #remotelearning
Andrew Gosine
Product Designer
Our instructor... was clear, detail oriented, and made the learning environment safe and collaborative. We got a lot of real world examples from him, and all the little details he shared made this entire course special, and more than simply reading a textbook.
Overall, I'm a big advocate for Brainstation's courses - they've proved to be extremely valuable in my career.
Kelsey Rizzo
Social Media Coordinator at Major League Baseball (MLB)
I wanted to learn from industry professionals. You can only learn so much from college and university courses and they tend to be taught by those who retired from their trade. BrainStation's Digital Marketing course is what helped me be more confident and certain about my love and understanding for social media and digital marketing.
Read Full Testimonial
James A.
Product Designer
The BrainStation Digital Marketing course was a great way for me to step up my digital marketing career. It covered all the key factors to get your start in a digital marketing career or to help you bring your digital skills from before back to life.
Looking forward to taking more classes to ramp up my knowledge and career.
Join our growing community of 15,000+ alumni.
Frequently Asked Questions
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How advanced is the Digital Marketing Course?
Our in-person or online Digital Marketing course will give you an in-depth overview of essential digital marketing skills to help you get started in email marketing, paid social, Google Ads, SEO, and more. While extensive, the Digital Marketing course can be considered beginner-friendly.
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Will I earn a Digital Marketing Certificate from this course?
Yes, when you complete the course, you will earn your Digital Marketing certificate. Getting a digital marketing certification can boost your LinkedIn profile and resume, helping you stand out in the job market and can help you land a job as a Digital Marketing Specialist or Digital Marketing Manager, among other roles in the digital marketing industry.
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What payment options do you offer?
BrainStation offers some of the most competitive payment options for digital marketing training, with a range of flexible plans and scholarship opportunities.
These include:
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Monthly payment installments
Allowing you to split your tuition into smaller monthly payments.
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Employer sponsorship
Get your tuition reimbursed by your employer.
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Scholarships
We offer a range of scholarships to make learning digital marketing more accessible.
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Monthly payment installments
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Are there any prerequisites for this digital marketing course?
BrainStation's Digital Marketing course content was created for those who are new to digital marketing or have experience with one aspect of marketing and are looking to learn new channels and techniques. There are no prerequisites for this course as it's suitable for those looking to brush up on their digital marketing skills or professionals who want to dive into something brand new.
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What kind of backgrounds do people have that take this course?
By enrolling in the Digital Marketing course, you can expect to learn from Instructors experienced in the field, and to collaborate with like-minded, ambitious professionals keen to boost their digital marketing skills.
From an educational point of view, 80 percent of learners at BrainStation have a post-secondary education, with 20 percent having earned a Master's degree or PhD.
Professional backgrounds vary and may include those who already work in marketing looking to update their skills, entrepreneurs who want to learn how to market their brands, and sales professionals who want to better understand digital marketing to work cross-functionally with their team.
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What digital marketing tools do we learn?
Throughout the Digital Marketing course, you will learn to work with tools that help you become a more efficient and effective digital marketer.
You'll get hands-on experience with Google Ads, Google Analytics, and more, to help you build a dynamic and well-rounded digital marketing strategy.
You May Also Be Interested In:
Search Engine Marketing
The Search Engine Marketing course was designed to introduce advanced SEM and analytics skills. It’s a great way to learn more about Search Engine Marketing after taking the Digital Marketing course, but it is still accessible to those who want to get started learning Search Engine Marketing.
Social Media Marketing
Gain hands-on experience building measurable, end-to-end social campaigns, and working with social media management platforms. The Social Media Marketing course gets even more into the weeds on core social media platforms that businesses around the world are using to engage with their market and drive growth in their business.
Digital Marketing Bootcamp
The Digital Marketing Bootcamp is BrainStation’s flagship Digital Marketing program to prepare you for a new Digital Marketing career. In 400+ hours of learning, go deep on digital marketing strategy, search engine optimization, search engine marketing, content development and management, social media, and more.
