Certificate Course
Digital Marketing Course Dallas
Part-Time
View the Digital Marketing course package for pricing and curriculum details.
Digital Marketing Course Overview
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Create a Comprehensive Digital Marketing Strategy
Learn Digital Marketing skills, including how to develop a holistic digital marketing strategy, incorporating customer insights, social media marketing, search, and email marketing.
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Implement Effective Search and Social Campaigns
Understand best practices for search engine optimization (SEO) and search engine marketing (SEM) to implement and analyze targeted campaigns. Learn the basics of how social media fits into a larger digital marketing strategy by exploring a handful of key platforms.
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Define and Measure Key Performance Indicators
Learn the importance of measurement and analytics in digital marketing to drive performance. Explore how to work with Google Analytics — an industry-standard tool used to access key metrics and data.
Looking for our Digital Marketing Course Online?
Take our Digital Marketing Course Online from the comfort of your home. Learn from industry experts through real-time, interactive lectures in an engaging classroom environment.
View Online Course Page
Earn a BrainStation Digital Marketing Certificate
When you complete your course, you will earn a BrainStation certificate, which can boost your LinkedIn profile and resume, helping you stand out in the job market.
Master Digital Marketing Tools
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Google Ads
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Google Analytics
Your Final Digital Marketing Project
Earn your Digital Marketing certificate by developing a digital marketing strategy for a brand of your choosing. Your strategy will cover tactical components across all areas covered in the course, from search marketing to social media.
What You'll Learn
Strategy, Planning & Content
Start by building a strong foundation for your digital marketing strategy. High-performance marketing is based on learning about your customers, using research and insights to inform your strategy, and developing the content necessary to drive results.
Search Marketing
Learn about Search Engine Marketing (SEM), which involves Search Engine Optimization (SEO) and Pay-Per-Click ads (PPC) to elevate your brand presence. Get hands-on experience setting up ads and campaigns through Google Ads and performing site audits to improve SEO.
Social Media
Learn how both organic and paid social media are empowering brands to effectively reach their target demographic. Select the channels that will drive the most impact for your brand, practice drafting messaging, and select ad units that add value to your brand.
Email Marketing
Explore how email can be a powerful tool to re-engage your customers and augment a digital marketing strategy. Learn how to craft standout emails and know the rules and regulations that dictate what you send.
Analytics
Understand how data and measurement are the keys to digital marketing performance. Learn to set key performance indicators to track and monitor success. Then get hands-on experience with digital marketing tools, such as Google Analytics, to better understand your marketing performance.
Learn From Industry Leading Guest Speakers
BrainStation students get access to exclusive guest lectures and panel discussion events led by some of the world's leading subject matter experts and professionals.
Recent Industry Guests
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Alex Schleifer
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Nicole West
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Mike Giepert
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Michael Ayeoola
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Kirstine Stewart
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Fab Dolan
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Clare Carr
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Shimona Mehta
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Samantha Yu
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Michael Katchen
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Satish Kanwar
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Laura Elsener
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Alexandria Stried
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David Lennie
Interested in what a typical day looks like?
The BrainStation Experience
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Learn Cutting-Edge Techniques
Taught by Instructors with experience working in the field, learn the most in-demand concepts, skills, and tools.
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Gain Hands-On Experience
Work on projects in a collaborative setting to apply new concepts and techniques and develop your skills.
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Leverage Synapse
Use Synapse, BrainStation's intuitive, data-driven learning platform to access course content, as well as additional quizzes, challenges, and resources.
What Our Students Are Saying
"My experience at BrainStation was nothing short of fantastic. The staff is extremely professional, insightful, and attentive. The facilities are superb and create an ideal environment for both learning and networking. I would definitely consider taking another BrainStation course to continue my professional development."
"The best part of my experience with BrainStation was the great Instructors and the well-organized course materials. I was very impressed with what we did in the class, which was heavily focused on hands-on projects."
"I've taken multiple professional development courses and BrainStation has by far been my favorite experience ... the teachers are professionals in the industry and always seem to be willing to take extra time outside of class to make sure you're staying up to speed."
"My experience at BrainStation was nothing short of fantastic. The staff is extremely professional, insightful, and attentive. The facilities are superb and create an ideal environment for both learning and networking. I would definitely consider taking another BrainStation course to continue my professional development."
"The best part of my experience with BrainStation was the great Instructors and the well-organized course materials. I was very impressed with what we did in the class, which was heavily focused on hands-on projects."
"I've taken multiple professional development courses and BrainStation has by far been my favorite experience ... the teachers are professionals in the industry and always seem to be willing to take extra time outside of class to make sure you're staying up to speed."
What our students say
The highlight was definitely the people. I think that's what makes the class so special.
Max Smillie, Regional Community Lead & Hub Curator at lululemon
Read Full Story
Join a Community of World-Class Professionals
When you take a BrainStation course, you are learning with the very best. Enroll today to tap into a global network of instructors and students at some of the most innovative organizations in the world.
Flexible Payment Options
BrainStation offers some of the most competitive payment options for digital learning, with a range of flexible plans and scholarship opportunities.
To learn more about course fees and payment options, view our course package.
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Monthly Payment Plans
Split your tuition into smaller monthly payments.
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Employer Sponsorship
Get your tuition reimbursed by your employer.
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Scholarships
We offer a range of scholarships to make learning more accessible.
Please be advised: all scholarships must be approved and applied prior to enrollment in a BrainStation course or program.
Frequently Asked Questions
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How advanced is the Digital Marketing Certificate Course?
The online Digital Marketing course will give you an in-depth overview of essential digital marketing skills to help you get started in email marketing, paid social, Google Ads, SEO, and more. While extensive, the Digital Marketing course can be considered beginner-friendly.
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Will I earn a Digital Marketing Certificate from this course?
Yes, when you complete the course, you will earn your Digital Marketing certificate, which can boost your LinkedIn profile and resume, helping you stand out in the job market when applying for digital marketing positions.
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What payment options do you offer?
BrainStation offers some of the most competitive payment options for digital marketing training, with a range of flexible plans and scholarship opportunities.
These include:
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Monthly payment installments
Allowing you to split your tuition into smaller monthly payments.
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Employer sponsorship
Get your tuition reimbursed by your employer.
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Scholarships
We offer a range of scholarships to make learning digital marketing more accessible.
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Monthly payment installments
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Are there any prerequisites for this digital marketing course?
BrainStation’s Digital Marketing course was created for those who are new to digital marketing or have experience with one aspect of marketing and are looking to learn new channels and techniques. There are no prerequisites for this course as it’s suitable for those looking to brush up on their digital marketing skills or professionals who want to dive into something brand new.
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What kind of backgrounds do people have that take this course?
By enrolling in the Digital Marketing course, you can expect to learn from Instructors experienced in the field, and to collaborate with like-minded, ambitious professionals keen to boost their digital marketing skills.
From an educational point of view, 80 percent of learners at BrainStation have a post-secondary education, with 20 percent having earned a Master’s degree or PhD.
Professional backgrounds vary and may include those who already work in marketing looking to update their skills, entrepreneurs who want to learn how to market their brands, and sales professionals who want to better understand digital marketing to work cross-functionally with their team.
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What digital marketing tools do we learn?
Throughout the Digital Marketing course, you will learn to work with tools that help you become a more efficient and effective digital marketer.
You’ll get hands-on experience with Google Ads, Google Analytics, Google Search Console, and more, to help you build a cohesive paid or organic campaign.
Are You Looking For Our Full-Time Digital Marketing Bootcamp?
View Full-Time Course