Certificate Course
Dallas Digital Marketing Course
Part-Time
View the Digital Marketing course package for pricing and curriculum details.
Digital Marketing Course Overview
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Create a Comprehensive Digital Marketing Strategy
In this Digital Marketing course, develop a holistic digital marketing strategy, incorporating social media, search, and email marketing.
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Implement Effective Search and Social Campaigns
Understand best practices for search engine optimization (SEO) and search engine marketing (SEM) to implement and analyze targeted campaigns.
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Define and Measure Key Performance Indicators
Use industry standard tools to define, measure, and adjust your campaign's KPIs and maximize success.
Looking for our Online Digital Marketing Course?
Take our Online Digital Marketing Course from the comfort of your home. Learn from industry experts through real-time, interactive lectures in an engaging classroom environment.
View Online Course Page
Earn a BrainStation Digital Marketing Certificate
When you complete your course, you will earn a BrainStation certificate, which can boost your LinkedIn profile and resume, helping you stand out in the job market.
Master Digital Marketing Tools
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Google Ads
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Google Analytics
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Google Search Console
Your Final Digital Marketing Project
Earn your Digital Marketing certificate by developing a digital marketing strategy for a brand of your choosing. Your strategy will cover tactical components across all areas covered in the course, from search marketing to social media.
What You'll Learn
Brand Strategy
By the first class, you will be laying the foundation of a brand strategy, with guiding principles and concepts ensuring you're selecting the right channels and messaging for your brand.
Search Marketing
Learn the differences between Search Engine Marketing (SEM) and Search Engine Optimization (SEO) and how these contribute to your overall strategy. You will then get hands-on experience setting up ads and campaigns through Google Ads, and performing site audits to improve SEO.
Social Media
Leverage both organic and paid channels to get your brand's message to your target demographic. Select the channels that will drive the most impact for your brand, and learn to draft messaging and select ad units that add value to your brand.
Email Marketing
Understand how to re-engage your customers using email. Get feedback on email copy and know the rules and regulations that dictate what you send.
Analytics
Understand how to set key performance indicators to track and monitor success. Then get hands-on experience with key tools, including Google Analytics, to better understand your marketing performance.
Learn From Industry Leading Guest Speakers
BrainStation students get access to exclusive guest lectures and panel discussion events led by some of the world's leading subject matter experts and professionals.
Recent Industry Guests
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Laura Elsener
Senior Data Scientist at Squarespace
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Nicole West
VP, Digital Strategy & Product at Chipotle
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Michael Ayeoola
Senior Product Manager at The New York Times
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Shimona Mehta
Head of EMEA at Shopify Plus
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Clare Carr
VP of Marketing at Chief
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David Lennie
SVP, Data Science and Engineering at Shopify
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Samantha Yu
VP, Brand & Integrated Marketing at Refinery29
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Alexandria Stried
Chief Product Officer at Ellevest
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Satish Kanwar
GM & VP of Product at Shopify
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Kirstine Stewart
Head, Shaping the Future of Media at World Economic Forum
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Fab Dolan
Head of Marketing at Google
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Michael Katchen
Co-founder and CEO at Wealthsimple
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Mike Giepert
ECD at Wealthsimple
Interested in what a typical day looks like?
The BrainStation Experience
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Learn Cutting-Edge Techniques
Taught by Instructors with experience working in the field, learn the most in-demand concepts, skills, and tools.
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Gain Hands-On Experience
Work on projects in a collaborative setting to apply new concepts and techniques and develop your skills.
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Leverage Synapse
Use Synapse, BrainStation's intuitive, data-driven learning platform to access course content, as well as additional quizzes, challenges, and resources.
What Our Students Are Saying
"My experience at BrainStation was nothing short of fantastic. The staff is extremely professional, insightful, and attentive. The facilities are superb and create an ideal environment for both learning and networking. I would definitely consider taking another BrainStation course to continue my professional development."
"The best part of my experience with BrainStation was the great Instructors and the well-organized course materials. I was very impressed with what we did in the class, which was heavily focused on hands-on projects."
"I've taken multiple professional development courses and BrainStation has by far been my favorite experience ... the teachers are professionals in the industry and always seem to be willing to take extra time outside of class to make sure you're staying up to speed."
"My experience at BrainStation was nothing short of fantastic. The staff is extremely professional, insightful, and attentive. The facilities are superb and create an ideal environment for both learning and networking. I would definitely consider taking another BrainStation course to continue my professional development."
"The best part of my experience with BrainStation was the great Instructors and the well-organized course materials. I was very impressed with what we did in the class, which was heavily focused on hands-on projects."
"I've taken multiple professional development courses and BrainStation has by far been my favorite experience ... the teachers are professionals in the industry and always seem to be willing to take extra time outside of class to make sure you're staying up to speed."
What our students say
The highlight was definitely the people. I think that's what makes the class so special.
Max Smillie, Regional Community Lead & Hub Curator at lululemon
Read Full Story
Join a Community of World-Class Professionals
When you take a BrainStation course, you are learning with the very best. Enroll today to tap into a global network of instructors and students at some of the most innovative organizations in the world.
Flexible Payment Options
BrainStation offers some of the most competitive payment options for digital learning, with a range of flexible plans and scholarship opportunities.
To learn more about course fees and payment options, view our course package.
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Monthly Payment Plans
Split your tuition into smaller monthly payments.
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Employer Sponsorship
Get your tuition reimbursed by your employer.
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Scholarships
We offer a range of scholarships to make learning more accessible.
Please be advised: all scholarships must be approved and applied prior to enrollment in a BrainStation course or program.
Frequently Asked Questions
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How advanced is the Digital Marketing Certificate Course?
The online Digital Marketing course will give you an in-depth overview of essential digital marketing skills to help you get started in email marketing, paid social, Google Ads, SEO, and more. While extensive, the Digital Marketing course can be considered beginner-friendly.
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Will I earn a Digital Marketing Certificate from this course?
Yes, when you complete the course, you will earn your Digital Marketing certificate, which can boost your LinkedIn profile and resume, helping you stand out in the job market when applying for digital marketing positions.
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What payment options do you offer?
BrainStation offers some of the most competitive payment options for digital marketing training, with a range of flexible plans and scholarship opportunities.
These include:
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Monthly payment installments
Allowing you to split your tuition into smaller monthly payments.
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Employer sponsorship
Get your tuition reimbursed by your employer.
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Scholarships
We offer a range of scholarships to make learning digital marketing more accessible.
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Monthly payment installments
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Are there any prerequisites for this digital marketing course?
BrainStation’s Digital Marketing course was created for those who are new to digital marketing or have experience with one aspect of marketing and are looking to learn new channels and techniques. There are no prerequisites for this course as it’s suitable for those looking to brush up on their digital marketing skills or professionals who want to dive into something brand new.
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What kind of backgrounds do people have that take this course?
By enrolling in the Digital Marketing course, you can expect to learn from Instructors experienced in the field, and to collaborate with like-minded, ambitious professionals keen to boost their digital marketing skills.
From an educational point of view, 80 percent of learners at BrainStation have a post-secondary education, with 20 percent having earned a Master’s degree or PhD.
Professional backgrounds vary and may include those who already work in marketing looking to update their skills, entrepreneurs who want to learn how to market their brands, and sales professionals who want to better understand digital marketing to work cross-functionally with their team.
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What digital marketing tools do we learn?
Throughout the Digital Marketing course, you will learn to work with tools that help you become a more efficient and effective digital marketer.
You’ll get hands-on experience with Google Ads, Google Analytics, Google Search Console, and more, to help you build a cohesive paid or organic campaign.
Are You Looking For Our Full-Time Digital Marketing Bootcamp?
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