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marketing

Certificate (Dallas)

Digital Marketing

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Professional Certificate

Digital Marketing Course Dallas

  • Live Classroom
  • Part-Time
  • Expert Instructors

Accelerate your digital marketing career and earn a digital marketing certification that teaches cutting-edge skills and digital marketing strategies, including search engine optimization (SEO), search engine marketing (SEM), social media, and email marketing.

View the Course Package to access:

  • Tuition details and scholarships
  • Financing options
  • Employer sponsorship

Next Kickoff:

November 1

6:30 PM - 9:30 PMEDT

Enroll Now

Limited Capacity

Find a class that fits your schedule.

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Learn Essential Digital Marketing Skills Live, Led by Experienced Marketing Leaders

Digital marketing (AKA internet marketing or online marketing) is indispensable in the modern workplace. Businesses need Marketers who can develop holistic marketing strategies that maximize digital channels and online presence, combining the skills of SEO, SEM, Google Analytics data, content marketing, social media marketing, and email marketing. In this live Digital Marketing course led by experienced industry professionals, you will learn to develop and execute on comprehensive online marketing strategies, and will build a final portfolio project.

Format

Online classroom. Live and expert-led.

Skill Level

Ideal for learners looking to upskill.

Real Outcomes

Build an interview-ready portfolio project.

Professional Certificate

Earn a BrainStation Digital Marketing Certificate.

Upcoming Course Dates & Campuses

Due to COVID-19, some courses are currently being held online.

First Class Last Class # of Classes Class Times
November 1 January 24 January 24 10 Mondays 5:30pm - 8:30pm CDT Enroll Now
November 2 January 17 January 17 10 Tuesdays 8:30pm - 11:30pm CDT Enroll Now
November 2 January 18 January 18 10 Tuesdays 12:30pm - 3:30pm CDT Enroll Now
November 14 December 19 December 19 5 Sundays 9:30am - 4:30pm CST Enroll Now
November 30 February 15 February 15 10 Tuesdays 5:30pm - 8:30pm CST Enroll Now
January 15 February 12 February 12 5 Saturdays 9:30am - 4:30pm CST Enroll Now
January 18 March 22 March 22 10 Tuesdays 5:30pm - 8:30pm CST Enroll Now
January 19 March 23 March 23 10 Wednesdays 12:30pm - 3:30pm CST Enroll Now
January 19 March 22 March 22 10 Wednesdays 8:30pm - 11:30pm CST Enroll Now
Campus classroom preparing for class

This Course is Offered Online in Dallas

Campus classroom preparing for class

New York

Due to COVID-19, New York courses are currently being held online.

Campus classroom preparing for class

This Course is Offered Online in Miami

Campus classroom preparing for class

Looking to attend Digital Marketing in London?

BrainStation operates a vibrant community hub in London, offering courses in digital skills training and connecting future leaders with the city's top employers.

Campus classroom preparing for class

Looking to attend Digital Marketing in Toronto?

BrainStation operates a vibrant community hub in Toronto, offering courses in digital skills training and connecting future leaders with the city's top employers.

Campus classroom preparing for class

This Course is Offered Online in Vancouver

UNIT 1

Marketing Strategy Foundations

You'll launch into the Digital Marketing course by learning foundational digital marketing concepts, including digital strategy, brand positioning, mobile marketing, web analytics, and understanding your audience. You'll learn how to use key SEO tools, complete effective keyword research, and define customer personas and journeys, enabling you to craft content and write copy that persuasively connects with your audience and improves your digital marketing efforts.

  • Google Chrome
  • Google Search
  • Unit 1 tool: google-trends.svg
KEY SKILLS:
Digital Strategy
Customer Journey
Content & Copywriting
Personas

Understand and Define Your Customers

Define customer personas and their customer journey as the foundation of your holistic online digital marketing strategy.

Learn the Essentials of Copywriting

Discover the essential inputs to all great copywriting and get hands-on practice writing truly persuasive copy.

Complete Effective Research

Learn how to apply qualitative and quantitative research to inform your digital marketing strategy.

Apply Effective Content Marketing Strategies

Learn how to combine evergreen and seasonal content to support your marketing objectives.

UNIT 2

Attracting & Engaging Audiences

Search engines have emerged as one of the most powerful digital channels available to modern digital marketers by engaging targeted audiences with high purchase intent and driving them directly to your online business. In this Digital Marketing course, you will understand the differences between Search Engine Marketing (SEM) and Search Engine Optimization (SEO) and how to use both organic and paid traffic as part of your digital marketing strategy. With Google Ads, you'll get hands-on experience completing keyword research and designing effective ads that align with your strategy for this digital world.

  • Google Ads
  • Google Chrome
  • Google Search
  • HTML
  • Unit 2 tool: ahrefs.svg
KEY SKILLS:
SEO
SEM
Websites
Structured Data

Understand and Apply Effective SEO Strategies

Learn how search engines work and get hands-on practice using Google's Keyword Planner to complete research and prioritize top keywords that drive your Search Engine Optimization (SEO).

Drive Targeted Traffic With Paid Search

Create a Google Ads strategy, including Pay-Per-Click, display, and retargeting ads, to meet your unique campaign goals. Get hands-on practice using Google Ads.

Harness Websites & Landing Pages to Increase Conversions

Learn how websites and landing pages fit into your conversion funnel and how to optimize them for your marketing strategy incorporating both Search Engine Optimization and Google Ads.

UNIT 3

Digital Marketing Analytics

All online digital marketing campaigns generate detailed data. In this Digital Marketing course, you will understand how to harness and analyze your marketing data and digital analytics, and will unlock the ability to leverage data-driven insights to iterate and optimize your marketing strategy to maximize long-term results.

  • Google Analytics
  • Google Chrome
KEY SKILLS:
Optimization
Reporting

Discover the Essential Role Analytics Plays in Your Digital Marketing Strategy

Understand how analytics, from tools like Google Analytics, informs marketing strategies, and why digital analytics has become an essential tool for Digital Marketers.

Analyze and Leverage Critical Marketing Reports

Learn how to access and use Google Analytics, including the key Audience, Acquisition, and Behavior reports used by marketers. Get hands-on practice navigating and using Google Analytics for a real website.

UNIT 4

Social Media Marketing

Billions of consumers are on social media looking to be entertained and informed. Understand the unique qualities of the world's most popular social media platforms – including Facebook, Instagram, Snapchat, LinkedIn, Twitter, and TikTok – and learn to apply their unique capabilities to engage and grow your community with this powerful inbound marketing tool.

  • Facebook
  • Instagram
  • Snapchat
  • LinkedIn
  • Twitter
  • TikTok
KEY SKILLS:
Pixel Marketing
Influencers

Fundamental Social Media Marketing Strategy

Learn the fundamentals of social media marketing, including how to apply online digital marketing strategy to the social media landscape. Understand the differences between organic and paid content and the different social media marketing strategies brands use to build engagement and awareness with social media in general.

Social Media Platform Breakdown

Go in-depth with the leading social media platforms by understanding the unique qualities of each platform and its users, why you should use each platform, the ad formats available, and how to create effective content within each platform's ecosystem. Leaving this Digital Marketing course, you'll have learned about the best digital marketing strategies for Facebook marketing (including Facebook ads), Instagram, Snapchat, LinkedIn, Twitter, and TikTok.

Influencers & Social Media Planning

Learn the nuances of influencer marketing, including what they are, how to categorize them, and how to engage them to market your product or service. You'll learn the step-by-step process for engaging social media influencers, including how to choose a platform, find an influencer, develop a contract, and more. You'll also learn how to budget and plan for your social media marketing efforts and track analytics to evaluate the outcomes.

UNIT 5

Email Marketing

Despite its widespread ubiquity, email marketing is one of the few digital marketing channels brands can truly own, providing access to their audience on their own terms. Learn strategies to build an email list and email marketing campaigns, with hands-on practice using MailChimp to design effective emails and drip campaigns to drive a wide variety of digital marketing goals.

  • Mailchimp
  • Gmail
  • Google Chrome
  • Canva
KEY SKILLS:
Email Strategy

Develop an Optimized Email Marketing Strategy for Your Brand and Marketing Goals

Understand how Email Marketing fits within the digital marketing funnel, along with different types of email marketing campaigns and their objectives.

Explore How Drip Campaigns Help You Achieve Your Digital Marketing Objectives

Through live, interactive learning, learn how to craft effective email drip campaigns for a variety of practical digital marketing initiatives and inbound marketing strategies.

Taught by Experienced Industry Experts

BrainStation Instructors are experienced practitioners who work at the world's most innovative companies. They're experts in their field, and enter the classroom with years of experience making sure you're learning the most up-to-date and practical skills companies around the world need.

Lauren Powell

Lauren Powell

Social Listening & Analytics Lead at PepsiCo

Seun Shobande

Seun Shobande

EMEA Content Marketing Lead at Facebook

Kayla Cabilin

Kayla Cabilin

Performance Marketing at Snap Inc.

Sandra Hoefler

Sandra Hoefler

Director of Performance Marketing at Ticketmaster

Michael Palombo

Michael Palombo

Head of Entertainment at Twitter

Lauren Powell

Lauren Powell

Social Listening & Analytics Lead at PepsiCo

Seun Shobande

Seun Shobande

EMEA Content Marketing Lead at Facebook

Kayla Cabilin

Kayla Cabilin

Performance Marketing at Snap Inc.

Sandra Hoefler

Sandra Hoefler

Director of Performance Marketing at Ticketmaster

Michael Palombo

Michael Palombo

Head of Entertainment at Twitter

Built With Experts From The World's Most Innovative Companies

BrainStation partners with industry experts when building all of our courses, ensuring every course covers the latest industry-relevant topics and tools businesses need. We continue to work with our network of experts to update our courses so they're always up to date.

Build and Showcase Your Marketing Portfolio Project

Showcase everything you've learned with a real-world portfolio project for a brand of your choosing. Every class, you'll be provided with clear steps to iteratively develop your final project. By the end of the Digital Marketing course, you'll have created a holistic digital marketing strategy to be shared in your portfolio, along with your digital marketing certification.

project screenshots

View Tuition, Financing Options, and More in the Program Package

View the Course Package to access:

  • Tuition details and scholarships
  • Financing options
  • Employer sponsorship

Earn a BrainStation Digital Marketing Certificate

Upon completing BrainStation's Digital Marketing course, you'll receive an industry-recognized professional certificate to share with your network and showcase all that you've learned. This BrainStation digital marketing certification is formatted for sharing on LinkedIn.

What Our Graduates Are Saying

Dylan Hebb

Dylan Hebb

Senior Consultant at Content Bloom

When you take a BrainStation course, you're learning with some of the very best in the industry. You collaborate with product managers, digital strategists, UX designers, and all kinds of other backgrounds.

#brainstation #BeFutureProof #LearningAtBrainStation #remotelearning

Andrew Gosine

Andrew Gosine

Product Designer

Our instructor... was clear, detail oriented, and made the learning environment safe and collaborative. We got a lot of real world examples from him, and all the little details he shared made this entire course special, and more than simply reading a textbook.

Overall, I'm a big advocate for Brainstation's courses - they've proved to be extremely valuable in my career.

Kelsey Rizzo

Kelsey Rizzo

Social Media Coordinator at Major League Baseball (MLB)

I wanted to learn from industry professionals. You can only learn so much from college and university courses and they tend to be taught by those who retired from their trade. BrainStation's Digital Marketing course is what helped me be more confident and certain about my love and understanding for social media and digital marketing.

Read Full Testimonial
James A.

James A.

Product Designer

The BrainStation Digital Marketing course was a great way for me to step up my digital marketing career. It covered all the key factors to get your start in a digital marketing career or to help you bring your digital skills from before back to life.

Looking forward to taking more classes to ramp up my knowledge and career.

Join our growing community of 15,000+ alumni.

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