Exclusive Event

Design Evenings NYC: Designing Spotify’s Multi-Format Experience

Mareike Carolin Keller, Product Designer at Spotify, offered an inside look at how she helped evolve the platform from a music app into a multi-format audio destination, sharing her experience designing seamless discovery across music, podcasts, and audiobooks during a pivotal moment in Spotify’s expansion.

BrainStation New York
Event Recap
Dec 10, 2025

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Mareike Carolin Keller

Product Designer

Mareike Carolin Keller

Product Designer

"Innovation and creativity should not be stifled by data. Data informs decisions, but it shouldn’t dictate everything."

- Mareike Carolin Keller, Product Designer at Spotify

Mareike Carolin Keller

Product Designer

Mareike Carolin Keller (she/her) is a Product Designer at Spotify, where she focuses on creating cohesive, human-centered experiences across Spotify’s growing multi-format platform. Her work spans discovery, personalization, and design systems — helping millions of listeners seamlessly explore music, podcasts, and audiobooks. With a background in interaction design and systems thinking, Mareike is passionate about crafting intuitive digital experiences that connect people to culture and creativity.

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