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In his latest letter to shareholders, Amazon CEO Jeff Bezos played down the influence of his company, writing, “We represent a low single-digit percentage of the retail market…and that’s largely because nearly 90% of retail remains offline, in brick and mortar stores.”
He isn’t wrong, but brick and mortar retailers are under increasing pressure to compete with online and mobile platforms, including Amazon. To offer a mediocre retail experience is to run the risk of being left behind.
Disruptors across all sectors are now leap-frogging legacy brands with purposeful, story-driven branding that blends the physical and virtual, with beautiful products, slick in-store experiences, community spaces, and chatbots – all in the service of purposeful, story-driven brand that resonates with their audience.
This is where retail is heading – a blend of digital and analog that is more intelligent, memorable, convenient, and personalized. To get there, we have to define and develop the most effective tools and techniques, and then support a workforce that has to rapidly update its skill sets.
Join us to find out more about how brands are harnessing people, technology, and data to advance their mission. Our panel of retailers, manufacturers, and consultants will share their journeys and the projects they’re working on that are contributing to the future of retail.
Whether you’re a Brand Manager, Store Manager, Strategist, Technologist, Creative, or Customer Support representative, you’ll leave with more insight into the changing retail today and tomorrow.
*Tickets are non-refundable and non-transferable
Store Manager, Patagonia SoHo Flagship
Founder & COO, The New Stand
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